Tuesday 30 October 2007

Halloween – a Great Marketing Opportunity

Long recognised across the Atlantic as one of the great seasonal festivals of commerce, it took many years to fix Halloween into the same position in the UK.
The job’s well and truly done by now and there’s only 24 hours to go before the least spontaneous and most manufactured event in the nation’s calendar of celebrations. According to wikipedia, it is the third most profitable season for UK supermarkets with a total spend in 2006 of £120 million. American consumption is immense. Follow this link to see how 2007 is going to turn out. To celebrate this dubious occasion we have some examples of mid-century American advertising directed at children above and adults below. The more you eat – the more you want. Who’s putting crack in the Cracker Jack?

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