Wednesday 18 March 2009
Bibendum en famille
This is a scene to warm the heart. An exuberant celebration of family values to inspire the hedonists of the French Riviera to forgo their licentious ways in favour of the simple pleasures of domesticity. The slightly flaccid family Bibendum gesture expansively to the adoring crowd from their precarious position on the roof of an oversized motor car, drawn by a team of patient horses. The carnival in Nice continues to thrive to the present day and has expanded to an entire fortnight of events. Bibendum continues to dedicate his existence to marketing Michelin tires and his story has been told in detail in a number of books. So great is his hold on our collective imagination that there are even those who confess that they have surrendered to his warm embrace in their dreams. A final bonus is a postcard view of the great Michelin factory in Clermont-Ferrand.