Today we pay our respects to the Dutch Boy brand character – an eternally cheerful scamp and willing servant of the National Lead Company. An effeminate hairstyle and a camp cap did little to dim the affections of the American public. Clad in overalls and clogs he traded on the famous tale of the blonde Dutch boy who saved the day by plugging a leaky dike with his fingers. First seen in 1907 he was still waving his brush around fifty years later reminding the public of the enduring values of Dutch Boy House Paint. In these examples from the 1950s he plays the master of ceremonies to perfection but his role today is much diminished – a small scale stylised product logo. So let him be remembered in his prime when no American home was complete without a generous application of Dutch Boy House Paint.