Buses

As a romantic form of transport the bus occupies a lowly position. It was always a struggle for advertisers to attach a little glamour to the humble bus and despite heroic efforts on the part of Greyhound bus promoters it remained the last resort of the frugal traveller. The romance of the rail is not easily transferred to the road. Today’s images come from my scrapbook pages (of which, more later) and are tributes to the stamina of American advertisers who never ceased in their attempts to persuade the better off to abandon their cars, tear up their plane tickets and surrender to the air-conditioned comfort of the Scenicruiser or Thru-Liner. For sheer optimism, there are few slogans to rival “If we were rolling in wealth we’d still travel Greyhound!”