Thursday, 19 December 2013

Chocolate Flight of Fancy

Suchard is one of Switzerland’s first generation of great chocolate makers and like many competitors sought to encourage brand loyalty by including collectors’ cards in every pack. They were issued in series and printed in colour – the breadth of subject matter was enormous but the artists took great care to ensure that a pack of Suchard was visible somewhere in every image. These images are no exception and together form an aeronautical fantasy in which Suchard products are harnessed to hot-air balloons to escape the force of gravity and take a dizzying flight high above the physical and man-made wonders of their native land. Ever more ingenious pretexts for placing the name of Suchard in front of the public are employed as the flight progresses – even lightning flashes and footprints in the Alpine snows are pressed into service. 

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