Another series of trade cards issued by Palmin, manufacturers of coconut oil products – this time from the 1920s on the subject of children and road safety. An interesting group of scenarios featuring careless children and reckless road users - also a demonstration of corporate social responsibility on the part of business. Anything more than a marginal impact on human behaviour would appear unlikely but nobody could disagree with objective of improving public safety. Vulnerable youngsters in parlous situations are frequently depicted on these cards and reflect parental anxieties common to all cultures. Although the illustrator has thrown the unfortunate victims in all directions, care has been taken to avoid upsetting the audience with excessively graphic content. Follow this link for more hazards to children.
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