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A small selection of publicity from the Twenties and Thirties produced by Chivers’ & Sons of Cambridge, famous for their range of canned fruit and vegetables, and jams and jellies. The small illustrations above are from a promotional booklet and display a graphic simplicity typical of the 1920’s – unambitious but not unattractive. Below are two contrasting examples from the 1930’s. The black and white ad from Punch is an effort to inject a little sophistication into an intrinsically basic product while the lower example makes a virtue out of the agricultural connections. To find out more, there is an informative history of the Chivers’ enterprise at Histon & Impington On-Line.
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![](http://1.bp.blogspot.com/_imwii1LdjiM/SC7tn0jlCZI/AAAAAAAAA9s/hJZTf6Vn6rA/s400/Chivers.101.jpg)
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