Saturday 17 May 2008

From Orchard to Home

A small selection of publicity from the Twenties and Thirties produced by Chivers’ & Sons of Cambridge, famous for their range of canned fruit and vegetables, and jams and jellies. The small illustrations above are from a promotional booklet and display a graphic simplicity typical of the 1920’s – unambitious but not unattractive. Below are two contrasting examples from the 1930’s. The black and white ad from Punch is an effort to inject a little sophistication into an intrinsically basic product while the lower example makes a virtue out of the agricultural connections. To find out more, there is an informative history of the Chivers’ enterprise at Histon & Impington On-Line.

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