Monday, 5 May 2008
More advertising from the Raj, with the focus on transport and communications. These sectors were more likely than any other to play up the image of the exotic sub-continent and these examples are typical with their hot colours and deep shadows. The great steamship lines represented the vital link with the mother country for the exhausted colonial master wearily casting a nostalgic backward glance to the freezing fog and drizzle of the green hills of home. And, with the assistance of Callender’s finest cables there are telegrams to dispatch and even the possibility of a brief telephone conversation with loved ones at home.