Thursday 3 July 2008

Greetings from the Back Garden

This is one of a series of postcards issued by Guinness in 1977 to commemorate the Silver Jubilee. It is a fine celebration of the banal, composed in the uninspired style of conventional multi-view postcards and executed with a studied absence of flair. The finished artwork would not look out of place in a Ladybird book – high praise indeed. The idea that summer holiday travel could be restricted to a circuit comprising fridge, TV, front and back garden is not without a certain appeal to those of us with highly developed sedentary instincts.

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