Another example of Colman’s of Norwich campaigning for the hearts and minds of the nation’s children. Crisp drawings, bright colours, cute animals and catchy rhymes combine to engage the interest of the junior consumer. No opportunity wasted to sing the praises of the Colman portfolio of products from mustard to starch, from Waverley Oats to Krusto Pastry. Unsophisticated by today’s standard but the advertising industry hasn’t forgotten the importance of targeting children – the net is simply cast wider as the adult population auto-infantilises. Many of the most successful TV campaigns are built on the simple notion of treating the nation’s adults as if they were children.