Monday, 21 April 2008
More Imperial Advertising
This is a follow-up to a posting on August 18th. last year. These images are from Times of India Annuals of the 1930’s. The products on offer reflect the concerns of the colonial consumer with an emphasis on personal grooming, refrigeration and gardening. Many products are indigenous but some are imported and although, as will be shown in later postings, some advertisers adapted their UK marketing techniques to appeal to both coloniser and the colonised, there were many others who simply reproduced their UK campaigns with minimal revision. What we see here is the blueprint for the comfortable colonial life complete with obedient smiling servants. Plus a cut-out and keep ad for use in the event that you should become a crack marksman in the art of tiger shooting.