Tuesday 24 July 2007
Celebrity Endorsement – the Hollywood Male
The undisputed number one endorsement slut would have to be Bob Hope. Hope’s promiscuity has been expertly chronicled by Chris Mullen at his Visual Telling of Stories (VTS) website. Bing Crosby was never far behind and VTS has many entertaining examples of Bing spreading himself thin. The vast majority of Hollywood stars who lent their prestige to the advertising industry in the Forties and Fifties are no longer with us but Kirk Douglas is one who survives to this day which is as good a reason as any for including him here. This type of publicity is still enormously popular with advertisers and when hunting for celebrities they continue to fish in the same pools – the world of sport and entertainment.