Industrial Sheffield at Kelham Island

The city of Sheffield had a great industrial economy based around steel, heavy engineering, cutlery and tool making that declined in the post-war era due to increased competition from Europe and Japan - it all but expired in the 1980s as Thatcher-led deindustrialisation took effect.  Free market fanatics inspired and applauded the project, taking inordinate pride in following up with a policy of having no economic planning of any sort over the following decades. The local authority-run, free admission museum at Kelham Island does an excellent job explaining and illustrating the scale of steel and engineering enterprise in the days when it was known internationally as “Steel City”.

The museum entrance is dramatically marked by the towering presence of the UK's last working Bessemer Converter used by British Steel until 1974. Invented in 1856 by Henry Bessemer for the conversion of iron into steel at a substantially lower price than hitherto. The first working examples were installed at Bessemer’s works in Sheffield in 1858. At the centre of the museum is the imposing River Don Engine - built at the John Brown Atlas Works (Sheffield Brightside) in 1904, a 3-cylinder 12,000hp steam engine designed to power the process  of armour plating by rolling steel backward and forwards in rapid succession. Hence the ability to reverse the driving wheel in an instant, which is demonstrated in a two minute gas-powered firing twice a day. It remained in use into the 1970s at British Steel River Don works before removal to the museum site in 1978. Described as the most powerful steam engine operational in Europe and still an awe-inspiring sound and motion experience! Watch the brief video at the end of the post to get a flavour.

Other moving exhibits include an impressive Crossley Gas Engine built in 1915, once employed in a rolling mill in Penistone - now powered by electricity for demonstration purpose. Crossley Brothers was formed in Manchester in 1867, building pumps and presses. Their most successful development was  building 4 cylinder gas engines. Enemies of the demon drink, they steadfastly refused to do business with breweries. In the upper gallery there’s a display of locally built Sheffield-Simplex cars - this business was active from 1907 to 1920.  Despite a reputation for innovation and experimentation, the company never broke through to the mass market and left little trace apart from these examples.  On the ground floor is a recreation of a Victorian street occupied by the premises of master cutlers at least one of whom is still working. The cutlery trade is represented by period examples of lavish displays of bladed items, cutlery and hand tools.

Stored alongside the museum car park is a 1951 built Diesel Electric 0-4-0 shunting locomotive designed for internal use at the Templeborough Steel Works in Rotherham. Constructed at the Sheffield works of the Yorkshire Engine Co. It has languished here since at least 2005 and obviously deserves a better fate but most local authority museums lack the resources to restore and display items like this. Sheffield native and Reform Party supporter, Mr. Christopher Harborne found £5 million pounds to slip into Nigel Farage's already well stuffed pocket. It will never happen but would be good if he could find some spare cash to help out the museum service in his old home town. It’s impressive that the city museum service still occupies a key position in cultural life in a time when resources have never been under greater pressure.

 

Ruhrgebiet in Close-up

The photos here were taken on a recent visit to the Ruhr – following the Industrial Heritage Trail. When the impact of globalisation and cheap foreign imports of coal, iron and steel products destroyed the viability of mining and heavy industry in the 1980s and 1990s, de-industrialisation rapidly took place. The local authority’s response was to preserve the most impressive industrial sites and open them to the public as educational and recreational resources. These photos come from Duisburg, Essen, Bochum and Dortmund. In close-up these structures offer compositions that in colour, surface and mass often resemble the sort of abstract formalism that can be found gracing the walls of Modernist art museums. It’s a conceit of course – the appearance of these structures was entirely dictated by their utility. The aesthetic input was zero. It is artists and photographers who have developed an aesthetic response to industrial spectacle and created the concept of the Industrial Sublime. A list of the guilty parties would be long and certainly include Charles Sheeler, Carl Grossberg, Albert Renger-Patszch and Bernd and Hilla Becher.

Republic Steel

Fortune magazine advertised itself to the trade in the 1930s as the premier medium for steel industry advertising, gathering testimonials from major producers including Republic Steel praising the efficacy of Fortune in an exercise of mutual back-slapping. These examples come from an extended advertising campaign that Republic Steel placed in Fortune magazine. They seem to be themed around weight and mass. A heavy style for a heavy product. It’s a bulk commodity so most readers will not be placing an order for a thousand tons of steel plate in the near future so the value lies in keeping the company name in the public eye. This was an era where weight really mattered – public opinion was easily impressed with heavy construction and engineering ingenuity was more widely admired than it is today when portability and weightlessness are the most desirable characteristics in a consumer product. Back in the Thirties, the image of the white hot crucible in a dark and cavernous industrial space still had the power to impress the audience. 

The message was reinforced by some muscular drawing and restrained use of high colour tones. Sploshy brushwork and vigorous scrubbed-on paint was the visual language of the mass-consumption conventional landscape where the intention was to catch the eye without opening any sort of dialogue with the viewer. These images strive for a romanticised industrial heroism – a sense of hard-won productivity in harsh, elemental conditions. The smell of hot oil and burning cinders and the thunderous noise of steel-hammers and forges are all invoked. 

Republic Steel at the time of this campaign was a newly-merged business struggling with the collapse of demand for steel in the Great Depression. It was not a great place to work being notorious for adversarial labour relations. A refusal to recognise unions at the Chicago plant provoked a strike in 1937 that culminated in the Memorial Day massacre when 10 unarmed demonstrators were shot dead by Chicago police. Republic was number three in the US (behind US Steel and Bethlehem Steel) and keenly felt the need to publicise itself. But while US Steel was busy attempting to humanise itself via Rockwell inspired scenarios Republic remained committed to a hard-line industrial aesthetic. By contrast, U S Steel would abandon its longstanding opposition to unions in the workplace in 1937 when it accepted collective bargaining. 

In later years Republic would become a voluble cheerleader for capitalism and free enterprise in the 1940s and a militant cold warrior in the post-war era. It was an age of high anxiety and Republic was not the only business to sense a responsibility for educating the public in the virtues of free-enterprise and the perils of socialism Demotic language and a matey directness was typical – the voice of good sense from a concerned neighbour. There was also an unrealistic expectation that consumers would happily settle down to a good long read, at the end of which collectivism would be permanently renounced. The real function of message-lead advertising was corporate self-flattery confirmed by the offer to supply reprints for circulation among friends and colleagues who may be showing signs of straying from the path of freedom. For a blood-curdling selection of these ads, please visit Chris Mullen’s Advertising Hall of Shame (The Visual Primer of Advertising Clichés).