Advertising Art in Russia (2007)

There’s a generally accepted view that Russian Twentieth Century graphics can be exclusively defined by the post-revolutionary creative explosion of Constructivism-inspired book and poster designs that went on to influence designers around the world.  This fascinating book, Advertising Art in Russia (Moscow, 2007, ISBN: 9785 903406 012) includes some of the Avant-garde pioneers (mostly Rodchenko) but the principal focus is on illustration for Russian consumer advertising between 1880 and 1970. Included are 4 brief essays in both Russian and English and over 240 pages of full colour illustrations. While the state controlled almost all production in the Soviet era, consumer products were marketed and promoted to the public in visual formats that paralleled those of their western counterparts. It may have been illusory but it created the impression of a world of infinite consumer choice that looked familiar to the citizens of capitalist economies.  The influence of western practitioners such as Leonetto Cappiello, Marcello Dudovich, Ludwig Hohlwein, Joseph Binder etc. is easily detected, suggesting that Russian artists and designers had easy access to a wide range of international design periodicals and consumer magazines.  

Moscow’s design studios must have been lined with shelves holding volumes of Das Plakat, Gebrauchsgraphik, Graphis, Commercial Art, Art and Industry et al. Some of the largest state monopolies, such as Tabaktrest (based at the Petrograd tobacco factories) had their own studios and printing facilities for producing posters. In 1935 Stalin made a major speech in which he declared “Life’s become better, comrades, life’s become merrier!” A sentiment that would sound hollow to the victims of the great wave of purges and show trials that got underway in 1937. Despite this the production of consumer goods was accelerating and in 1936 a state advertising agency was established. Posters in every market sector projected an aura of sunny optimism and consumer satisfaction. A regiment of happy smiling faces stood in contradiction to the western stereotype of the downtrodden Soviet citizen forever trapped in a drab colourless world of material shortages and state surveillance.

 

Arrivals and Departures

A trio of evocative photos from the 1950s for those with long memories of British train stations. Commissioned as archive photographs by British Railways, they record information systems that have long since vanished from platforms and concourses. The first photo (dated July 31, 1957) was taken at Portsmouth and Southsea station. Most of the services in the right hand columns appear to have been suspended or withdrawn. As well as District Line trains, Richmond station (photo dated April 4, 1957) was the terminus for a service to the long defunct Broad Street station in the City that traveled along the North London Line. The third photo (dated June 23, 1959) is from Sheerness-on-Sea on the Isle of Sheppey. A caption on the reverse identifies it as a Benn and Cronin Indicator. This station (and Richmond) feature posters advertising day and evening excursions at bargain prices, a tradition that seemed to die out in the early 1980s. An unwelcome feature, often found in terminal stations is the recent practice of restricting access to trains until less than 5 minutes before departure time. Especially common in London - if it was devised to promote onboard chaos as hyper-stressed passengers jostle for space, it’s been a triumph. Finally we have a few more contemporary examples photographed at London King’s Cross, Ogilvie Transportation Centre Chicago, Hamburg Hbf, Lubeck and Paris, Gare d’Austerlitz. 

 

Visions of Japan 1992

This boxed collection of Japanese graphic ephemera served as a visual accompaniment to the V&A exhibition of the same name as part of a Festival of Japan in 1992. It was encased in a card sleeve along with a hard-backed volume of observations on life in Japan and a series of extended photo essays on aspects of modern and traditional Japan, bound and stitched in a traditional Japanese style. The ephemera box was presented as a scrapbook and contained 28 A4 printed sheets featuring a wide range of visual culture from consumer products to transport, cultural events to etiquette, packaging to logistics, medicines to comic books, selected to illustrate the Japanese twin poles of contemplative elegance and impulsive exuberance. A special touch is the inclusion of tipped-in items of genuine ephemera, some wrapped in plastic envelopes, others pasted in. It’s a lavish treatment with no expense spared.  The last image reproduces the list of captions that explains the content of each of the 28 loose leaf pages. One detail not on the list is that  Raymond Loewy designed the peace symbol featured on the Peace cigarette pack (item 21).

 

Dulwich Picture Gallery

About a month ago we visited the Dulwich Picture Gallery to see the Anna Ancher exhibition (fascinating, if a little uneven) and had a wander through the permanent collection housed in the main gallery distinctively designed by Sir John Soane. Soane’s great innovation, the indirect lighting supplied by overhead lantern glazing became the model for a generation or more of subsequent museum designers. It was England’s first public art gallery when it opened in 1817. 

The painting collection had its origins in a project led by a London art dealer and philanthropist, Sir Francis Bourgeois, (whose name lives on in the form of the famous YouTube trainspotter) to assemble a group of Old Masters as the basis of a National Gallery for Poland on behalf of the Polish-Lithuanian Commonwealth (PLC). By 1795 the PLC had ceased to exist and on his death in 1811 Bourgeois bequeathed funding for Sir John Soane to design a new museum to display the collection. In his design Soane included a Mausoleum to house the remains of Bourgeois and his business partner, Desenfans (and the latter’s wife) that occupies the heart of the building. For those who notice it, it is a slightly unsettling presence but at the same time it’s a grand gesture on the part of Soane to honour an unfulfilled ambition of Bourgeois to create a mausoleum for himself and Desenfans in the grounds of the latter’s home.

These are some notes on the examples that caught my attention.  At the top of the post is a wonderful small portrait by Rubens as a family man. Sensitive and tender, from c. 1612, a painting of his 12 year old daughter, Clara Serena. A sense of immediacy underlines her fragility and, sadly, she only lived a few more years. A stark reminder of how often infant mortality haunted family lives. Next is a small scale version of an old favourite subject due to its potential for eroticism and gruesome violence, in which the Jewish heroine Judith brandishes the severed head of the inebriated Assyrian commander, Holofernes. Based on a much larger original work by Cristofani Aliori, more dramatic conceptions of this story feature the moment of decapitation, most memorably that by Artemisia Gentileschi.  Below is an enigmatic composition of female heads orientated in opposition. It turns out to be a surviving fragment of a Poussin painting from c. 1529, rescued from the remains of an Adoration of the Golden Calf, otherwise war damaged beyond repair. Then we have a close-up on the hands of a Locksmith, extracted from a portrait by an unidentified Neapolitan artist, the full painting can be seen here. Following this is another intimation of mortality - a deathbed portrait of “Venetia Stanley, Lady Digby”, painted by Anthony van Dyck. The story goes that she suddenly died in her sleep at the age of 32 whereupon her husband summoned Van Dyck to record her likeness within two days of her demise. Sidestepping any mawkish sentiment, the artist shows her asleep in peace while also conveying, via the cloudy turbulence of her nightdress that her sleep has no end to it. Finally we have an entire wall of Gainsborough portraits except for a single Hogarth (lower left). The centrepiece is a double portrait (c. 1772) of Elizabeth and Mary Linley, accomplished singers and performers from a well-connected Bath family, their willowy forms surrounded by wispy foliage. About 12 years later in 1785, Gainsborough was employed to update their apparel to reflect changing fashions, by which time their musical careers were over, thanks to their marital status. 

 

Kino International Berlin

Opened in what was then East Berlin in1963 and part of the final phase of the westward extension of Karl-Marx-Allee concluding at Alexanderplatz, in which the Soviet wedding cake style was supplanted by something more contemporary. The cinema is a concrete framed construction designed by Josef Kaiser with a first floor box that projects forward to give the appearance of floating. The mostly glazed façade is only broken by a full height poster for the current film which by tradition is always hand-painted. On the other three sides of the box are stylised relief carvings moulded in concrete and designed to celebrate world peace and healthy outdoor pursuits. When complete, the capacity was an audience of 600. Eight rows of seats with the best sightlines and extra legroom were reserved for the use of weary party apparatchiks who could relax and stretch out their legs after a hard day’s labour ordering arrests and enforcing party discipline. It was a prestige project for the DDR and has remained in business since reunification. A two year closure for refurbishment began in May 2024 and reopening could be as early as the end of this month if all goes to plan.