Greyhound Scenicruiser

The great American highway belongs to the private motorist and the truck haulage industry – the humble bus, last resort of the indigent traveller, comes a poor third. Greyhound management was well aware that their core market was of low status and made great efforts to attract a better class of customer. Competition from plane and train was fierce and the long distance bus ride could never compete in terms of travel time. Unlike the airline business, bus and train passengers could be delivered to city centre locations but this was a slender advantage. The introduction of the Scenicruiser in 1954 marked a major effort by Greyhound to upgrade its offer and expand its market share. Passenger visibility was greatly enhanced by raising the height of the rear two-thirds of seats and a generous provision of panoramic windows. The styling could be described as restrained streamline and the stainless steel finish was inspired by the two level passenger coaches that the railroads had been operating for over a decade.

Marketing material made the most of the glorious views that passengers would enjoy as America the Beautiful spooled by. Air conditioning and a modern washroom completed the package. Raymond Loewy Associates were employed for their expertise on internal finishes and upholstery. A thousand examples were built by General Motors and despite being beset by technical and structural problems they remained in service for 20 years – the last of them being withdrawn in 1975. The illustrations in the brochure exclusively feature the clientele Greyhound were desperate to attract – high earning, clean shaven professionals in Arrow shirts with suits from Hart, Schaffner & Marx, accompanied by wholesome spouses and obedient offspring. The reality could hardly be more different – low income families, migrant workers, servicemen on leave, fugitives, drifters and vagrants. You might have found yourself sitting next to John Lee Hooker or Townes Van Zandt but you would never share a seat with Aaron Copland or John Updike.

Two Scenicruisers at a rest stop at Speck’s Café in Northern California between Redding and Sacramento. Somewhat motley clientele – a queue for the payphone and at least one naval uniform.

To Key West in Postcards

The Florida town of Key West is at the southernmost point in the continental United States at the end of a chain of small islands linked by a causeway. It is closer to Havana (106 miles) than it is to Miami (127 miles). Other than an association with Ernest Hemingway (who had a home there from 1931-39), its distinction is its location. Visitors to places situated at extremities are frequently moved to send postcards home and the industry was quick to supply them in copious amounts.

There was a time when it was connected to the mainland by rail. The Overseas Railroad to Key West operated from 1912 to 1935 when it was destroyed in the Labor Day Hurricane – forty miles of track was washed away on September 2nd. With no funds to rebuild, it was abandoned by its owner, the Florida East Coast Railway. There being no compelling economic case for the railroad, most of the track-bed was converted to road use and designated US Route 1 – the Overseas Highway.

The Overseas Highway made a frequent postcard subject in the inter-war era of the linen card. The endless perspectives, big skies, gaudy sunsets and expanses of tropical blue seas lent themselves to the saturated colour of the linen postcard. For those without a motor vehicle, the Greyhound bus (the bus that goes to sea) was the only way to travel and they too turn up on postcards. One view of Pigeon Quay shows a queue of traffic driving off to sea with no seasickness as the caption has it. Amazingly it includes a pair of nonchalant pedestrians – difficult to believe they’re walking the entire 127 miles.