Saturday, 24 December 2011

Christmas 1941

Seventy years ago Christmas was a grim wartime affair occurring just 3 weeks after the attack on Pearl Harbor. The comforting, sugary pleasures of Bird’s Custard were in short supply and the three birds are marching off to war with a jaunty but resolute air, wearing their service caps with pride. The three birds were first conscripted by Bird’s Custard in 1929 and in times of peace were tireless in serenading the product as shown below. To this day their chubby well-fed likenesses can be seen, gracing the pack in any supermarket – the McKnight Kauffer-like angularity of their early years has long since departed.

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