Wednesday, 28 December 2011

Mr Peanut presents........ Dead Presidents

The young American in 1953 with a thirst for knowledge, after consuming fifteen peanut-related products from Planters, could exchange the fifteen outer wrappers for this scholarly collection of words and images, free of charge. Each president is honoured with a portrait, a brief biography and an illustration to record the most dramatic feature of their term in office. This is usually a foreign war or the acquisition of more territory – in the case of Truman, it’s a nuclear explosion, in the case of Eisenhower, it’s a forest of placards proclaiming their undying affection for the dear leader. Some of the less distinguished occupants of the White House need no more than half a page to record their achievements – it’s comforting to note that Harding and Coolidge come into this category.

Mr Peanut, the noble impresario of all things peanut has preached the gospel of healthy and nutritious snacking since 1916 when the foppish accessories of monocle, top hat and cane were first attached to his peanut incarnation. With this publication he steps up to the task of improving young minds without entirely giving up on influencing their choice of snack in favour of his patron, Planters Nut and Chocolate Company.

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